Meet CEO, Yu Ping Cheng of Da Zen Theranostics, Inc.
Yu Ping runs Da Zen Theranostics, a revolutionary medical start-up developing life-saving therapies for cancer detection, imaging, and treatment.
What started as a medical discovery by the company’s late founder, Dr. Leland W.K. Chung and his wife, Dr. Haiyen E. Zhau, have turned into a highly anticipated cancer treatment for late stage cancer patients.
With most cancers, the challenge is delivering life-saving drugs without causing damage to the patient. “Dr. Chung discovered a way for cancer fighting drugs to enter and destroy the cancer cells, without harming the normal cells around them,” Yu Ping shares.
In collaboration with a number of colleagues at M.D. Anderson Center in Houston, Emory University in Atlanta, and Cedars-Sinai Medical Center in Los Angeles, Yu Ping is guiding Da Zen Theranostics and its promising cancer treatment through clinical trials.
Why Da Zen Theranostics needed a better way to get legal help
When Yu Ping was setting up Da Zen Theranostics, he used a large, international law firm to form and structure the new entity. “Before I knew it, we had run up a bill of almost $25,000,” says Yu Ping. The worst part, as Yu Ping shares, is that “we would get bills for emails and phone calls that added up quite fast.”
“I remember getting a bill for several hundred dollars just for an email that the attorney had drafted.”
So, when it came time to fundraising, Yu Ping sought out a better way to get the legal help his start-up needed.
How BizCounsel brought price transparency to their legal needs
Yu Ping came across BizCounsel, and realized BizCounsel stood out in a few key ways:
- No billable hours: According to Yu Ping, this was huge. In his own words, he was “tired of getting hit with a bill for every possible interaction with my attorney, broken up into six minute increments.”
- Predictable, monthly pricing: Yu Ping also appreciated how BizCounsel charges on a set monthly membership, so he could budget accordingly for legal expenses. “Predictable legal expenses is something unheard of traditionally,” says Yu Ping.
- Work with an entire team: Best of all, Yu Ping was happy that he could work with the entire team of attorneys and legal professionals at the law firm.
Predictable legal expenses means more time focused on the business
“The anxiety that we felt every month, wondering what our invoice was going to be, hounding our attorneys to cut expenses, was frankly exhausting” shared Yu Ping.
Now, with BizCounsel, Yu Ping has more time and financial resources to focus on building the company, and furthering the technology. And most importantly, Yu Ping said, he trusts his legal team to get the job done right.
“I feel confident that BizCounsel is taking care of everything I need. Not just the issues that I see, but being proactive in identifying problems before they come up.”
In closing, Yu Ping shared, “you can find lawyers everywhere. What you can’t find are ones that give you the peace of mind that you’re covered. I’m happy to say that I found that here at BizCounsel.”
Thanks for sharing your story with us Yu Ping! We’re excited to see your business soar to new heights!
-BizCounsel
Yu Ping Cheng 
What started as a medical discovery by the company’s late founder, Dr. Leland W.K. Chung and his wife, Dr. Haiyen E. Zhau,have turned into a highly anticipated cancer treatment for late stage cancer patients.
Yu Ping runs Da Zen Theranostics, a revolutionary medical start-up developing life-saving therapies for cancer detection, imaging, and treatment.
Working With Traditional Attorneys:
Billed by the hour, for every mundane task Unpredictable legal expenses that were hard to budget for.
Working With BizCounsel:
- No more billable hour and the anxiety around it
- Predictable, monthly membership pricing
- Ability to work with an entire team of specialists
See how we’ve reimagined the legal experience.
- Complete price transparency
- No billing by the hour
